STREAM: YEEZY Season 4 Today at 4PM EST

It’s safe to say Kanye’s Yeezy fashion shows are cultural events anticipated and watched by anyone even vaguely interested in street wear, hip-hop, or dare I say it – the Kardashian-West dynasty.

Just a few months ago, Ye released his long-awaited and critically-acclaimed album The Life Of Pablo at the Yeezy Season 3 show, with appearances from anyone who’s anyone in the hip-hop game.

This season’s show has already caused some commotion after Kanye’s strict casting call for multi-racial models on Twitter.

Who knows what’s in store for this Season’s show… but we all know Kanye…  you won’t want to miss this.

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Watch the show live on Tidal (duh, where else?) at 3pm EST today, Wednesday September 7th. If you’re not a Tidal user you can just stay tuned to Twitter for spoilers and the inevitable hilarious GIFs and memes.

Additionally, E! network will be broadcasting the show Thursday, September 8th with behind-the-scenes interviews.

Update: First images of YEEZY Season 4 fittings. 

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