Relatively unknown artist 24hrs has released a brand new project entitled 12:AM on SoundCloud.
We still don’t know whether the four-track playlist will serve as a mixtape or part of an album, but I’m grateful nonetheless.
My favorite track, MONSTER TRUCK, has the typical sound of today’s trends – the mixture of a catchy hook and auto-tuned melodies make it a hit… but there’s no doubt something different.
One point of difference for 24hrs is most definitely his anonymity and in our society of over-sharing and constant stimulation, this could be the source of the appeal. After all of my searching (Twitter, Instagram, blogs) I have still never seen a photo or video of 24hrs in action. He could be a Chinese lesbian for all I know… doubtful, but still!
Here’s what I do know:
- He’s from Atlanta and in his twenties.
- Definitely a male (rules out my lesbian theory).
- He’s mysterious on purpose.
He sort of explains his anonymity in his first “interview” with Pigeons & Planes:
I’d rather not do interviews. I prefer for people to fall in love with my music.
Without a hard focus on 24hrs personal life, we’re forced to solely judge the music – there’s no cute face or fresh fashion sense to bias you. His fans are genuinely enamored with his music. Quite admirable!
Twenty blowin’ up like dynamite! Don’t sleep! Check him out.