Ten Black Businesses You Can Support Today

There’s an overwhelming energy of revolution in the air. We all want to do our part and uplift our communities – whether through protest or hashtags. But, the movement won’t happen through Twitter alone. We must also support up and coming black businesses with our spending dollars.

Here’s a curated list of black businesses to help you get started. Feel free to support these all holiday season year round!

Apparel and Accessories

Fat Tiger Workshop

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Fat Tiger is the Midwest’s streetwear hub – featuring uniquely-designed and timely releases year-round. Also home to pop-ups highlighting major moments in black popular culture, like that ode to President Obama endorsed by the mayor of Chicago (Chance the Rapper) and Obama’s own offspring.


Malia Obama x Joe Freshgoods

Shop now.

Sheila Rashid

Most famously known for being the woman behind Chance’s overalls, Sheila Rashid is slowly becoming a staple in Chicago denim.

Chance the Rapper Sheila Rashid

Sheila as a brand aims to “confront and curtail gender identity” – a mission that’s especially important to me as a feminine tomboy. Every single piece is made-to-order blending Sheila’s personal style with a touch of sentiment for each purchaser.

Sheila Rashid Denim

Support Sheila’s vision and stay tuned for more hot releases.

Perry Co. Shoes

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Indianapolis-native and Chicago-resident, Brittany Perry, is the owner and designer of her very own shoe line. Perry Co. can be characterized by both functionality and class – but most importantly, each pair is unisex. I’m all for the demolition of gender boundaries in fashion. Fellow Soul Culture favorite, Sheila Rashid, even included Perry Co. in her latest fashion show.

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Follow Perry Co. Shoes on Instagram now.

Nubian Skin

You already know how difficult it is finding truly nude underwear for darker skin. Nubian Skin solves that issue! As seen in Nordstrom and other popular retailers, Nubian Skin is a black-owned business that sells hosiery and lingerie for Nubian skinned women. “A different kind of nude”



SLAPS (Satin-Lined Caps) offer all styles of hats with a satin lining, a product that combines style, comfort and functionality all while protecting your hair. We’re talking skullies, baseball/dad hats, you name it – no matter the style, protect those edges.

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Soul Culture

Here’s your bonus – my favorite black business is Soul Culture (of course). Support your favorite site by purchasing dope ass merch.

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The fellas should already be familiar with Bevel. In case you aren’t, Bevel is the first and only end-to-end shaving system specifically designed to reduce and prevent razor bumps and irritation – especially for men of color. We wrote about the founder of Bevel’s parent company, Walker and Company, in this post. Tristan Walker is a pioneer in the tech industry and is breaking through the self-care market with Walker and Company, a customer-focused brand providing quality products to people of color.

FORM Beauty


FORM is the first and only end-to-end system designed to make hair care simple and is the sister-brand to Tristan Walker’s Bevel. Just as Bevel aims to provide a shaving solution for men of color, FORM is home to any hair type’s needs. Most importantly, it’s affordable!


The Lip Bar

Challenging current beauty standards, one lipstick tube at a time. As seen on Shark Tank, the Lip Bar specializes in gluten-free, paraben-free lipsticks.  Don’t compromise your health for beauty, ladies!


For the Kids

Natural Girls United! 

Have a younger sibling or relative, but can never find a doll that looks like them? Natural Girls United! sells dolls of limitless colors and hair styles that help children, and even adults, realize their natural beauty outside of Barbie.

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Personal Finance

Crane Financial

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Another Indiana native, Hollis Fullilove is the founder of Crane Financial – a new service that will “take your finances to the next level.” And in the heat of tax season, Crane Financial is the perfect opportunity to support people of color and small black businesses.  Visit their site for tax preparation, book keeping, budgeting and financial statement preparation.


Know of any other black-owned businesses that should be added to the list? Tweet us at @soulcultureblog and let us know!

For a more comprehensive listing of black businesses, search by location or service on the Black Mall.


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